Marcy Damn has partnered with leading national and regional retail clients, as well as managing investment firms, to design and implement competitive private media offerings across on-site, in-store and off-site (or omnichannel) consumer touchpoints. Our flexible approach to answering client needs ensures the right balance of internal and external resource requirements at each stage of Retail Media Network (“RMN”) product and operating maturity, and the platform’s competitive status in addressable market(s).
Developing an Effective Omnichannel Brand Strategy
Retail Media Networks and partner brands are reconsidering customer touchpoints across digital and physical platforms. Marketers demand seamless integration and personalized messaging to enhance brand visibility and engagement, ultimately fostering stronger consumer relationships and driving long-term household loyalty.
Unlocking the Power of Retail Media Activation and Data Collaboration
Successful brands are leveraging cloud-based data infrastructure and repeatable clean room operations to drive category growth with retail partners, enabling precise targeting and personalized messaging across addressable and in-market consumer audiences.